INTRODUCTION TO DIGITAL MARKETING
Digital marketing is how helpful in doing freelancing.I will guide you in that way through practical and theoratical approach.
So digital marketing is not simple as such.It covers many school of thoughts and techniques.
Before explaining it deeply,I would like to give you a over view in a simple chart.
Digital Marketing course contains the following topics:
- Base
- Mindset Development
- Projects
- Skills
- Platforms
- Display ads(Google)
- Blogs
- Online-Leads
- Advance skills
- Theories
Few of these topics are further divided as following:
Base contains:
- What is Marketing?
- What is Digital Marketing?
- The power of Digital Marketing
Mindset Development contains:
- Thinking like a digital marketer
- Digital marketing Language
- Managing Projects and skills
Projects:
- How to acquire a project from client?
- How to win bid?
- How to negotiate?
Skills:
- Which softwares should be utilised?
Platforms:
- Which platforms are best for DM?
- Social media sites(facebook,linkedin,twitter,instagram)
Advanced skills include:
- E-commerce store
- Digital marketing plan
- Native ads
- Email-marketing
- Data Analysis
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